Introduction

Anchor text is the visible, clickable text in a hyperlink. It is important for both users and search engines as it provides context and information about the linked page. In this article, we will discuss the anchor text of the link ‘Fashion Deals’ and its impact on SEO.

What is the Anchor Text of This Link?

The anchor text of the link ‘Fashion Deals’ is simply the words ‘Fashion Deals’ that are clickable and lead to a page related to fashion deals. This type of anchor text is known as exact match anchor text, where the text of the link matches the target page’s keyword or topic.

How Does Anchor Text Affect SEO?

Anchor text is one of the many factors that search engines use to determine the relevance and authority of a page. When a page has many links with relevant and diverse anchor text, it signals to search engines that the page is valuable and trustworthy. However, if a page has too many links with exact match anchor text, it can be seen as spammy and manipulative.

Therefore, it is important to have a mix of anchor text types, including branded, generic, and partial match anchor text, to avoid any penalties or negative impact on SEO. Branded anchor text uses the brand name as the anchor text, while generic anchor text uses phrases like ‘click here’ or ‘read more’. Partial match anchor text includes variations of the target keyword or topic.

Conclusion

The anchor text of the link ‘Fashion Deals’ is an exact match anchor text that can be beneficial for SEO if used in moderation and in combination with other types of anchor text. It is important to focus on creating high-quality content and earning natural links with diverse anchor text to improve the overall SEO of a website.